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WORK ETHICS AND WHY IT MATTERS

WORK ETHIC

Employees who demonstrate good work ethics are rare, so when you find such people, treasure them. However, every individual possesses some level of good work ethics and all we have to do is perfect that ability. Certain work ethics are often recognized and these include teamwork, integrity and a sense of responsibility. Companies work hard and even spend huge amounts of money in compiling work ethic traits into policies, training people and creating complicated HR practices to evaluate their employees. The downside though is that despite investing so much of effort in this particular subject, employers are still seen lamenting […]

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Benefits follow CSR

CSR

CSR is at the meeting point of customer and community expectations, company and shareholder expectations, and employee expectations, each a distinctive set. Corporate establishments can reap five primary benefits by adopting comprehensive CSR initiatives, namely: brand and image building, profit and innovation, governance and compliance, community engagement and customer and employee engagement. But how does CSR in reality produce these positive changes? In this article, we will take a look at how CSR can bring about a constructive change for corporate establishments: Augmenting Profitability Of the aforementioned five primary benefits, the company and shareholder expectations are centered on boosting profit. […]

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TOP DIGITAL MARKETING TRENDS TO WATCH OUT FOR IN 2016

Digital marketing trends

With the rapid rise in e-commerce and online marketing, new techniques and strategies are being introduced into the digital marketing arena. If you want your online marketing campaign to stand out in 2016, here are some of the top digital marketing trends to watch out for: Messaging apps will go bigger Messaging apps are all set to be the next big thing in digital marketing and its potential impact in the content marketing system should never be underestimated. In the past few years, statistics have proven how big messaging apps have become. The four leading messaging apps are now the […]

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WAYS TO BRING DOWN GENDER BARRIERS IN THE WORKPLACE

Gender barriers

Research has shown that the lack of advancement by women in their individual workplace isn’t, as most believe, due to the failure to learn and the greater responsibility of child care. These two factors cannot fully explain why women aren’t reaching the higher levels in their workplace. Rather, the main culprit behind women’s failure to advance in many corporations is due to the difficulty women experience working together with male colleagues and senior male executives. The question is: Why do women have such trouble interacting? Studies suggest that the heightened consciousness of issues pertaining to sexual harassment has left men […]

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REASONS WHY NO ONE IS READING YOUR MARKETING CONTENT

3.marketing content

Today, marketing in the digital world has become even more daunting than it was in the days of mass media popularity. Then, it only took big budgets and solid convincing messages to get customers to remember you but today the audiences have drastically fragmented so a more targeted approach is necessary. This challenge in getting the attention of consumers is why countless brands and businesses have turned to content.  Content marketing is a powerful tool and it allows brands communicate directly with their customers, both present and prospective rather than trying to reach them between editorial pages or crammed in […]

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HOW TO CONDUCT A SUCCESSFUL JOB INTERVIEW

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Resumes can sometimes be very tedious to browse through before selecting the candidates for a job interview and sometimes, getting to know if an individual is the right person for your company in a short space of time can be a difficult task. In today’s market, more companies are competing for that top talent and the job selection process has become more complex than it was before. While a lot of people tend to think that asking overly complicated questions is very important, more often than not, your organization’s interview process will actually turn candidates off. To make sure that […]

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SELF-ASSESSMENTS YOU NEED TO DEVELOP YOUR WORK THIS YEAR

Assessment Calculation Estimate Evaluate Measurement Concept

All of us need to grow not just to stay engaged in the work that we’re doing but more importantly, to keep up with the ever evolving needs of employers. And having just stepped into the New Year, this is the perfect time to set up personal development goals to improve our work. Productivity The most crucial component for most managers is time management- how can all the work be done within a short period of time? While there are many advice out there on how to be more productive and manage your time, the most important factor lies in […]

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LEADERSHIP AND NAVIGATION

King chess piece surrounded by opposing chess pieces on chess board

In the year 2016, almost all CEOs will tell you that talent is the one asset that is the most valuable for their association and that their culture is their best competitive advantage. And yet, for numerous organizations and companies there still is a hue gap between the rhetoric and reality. This scenario presents an immense leadership prospect for HR who is the only team that is in connection with all parts of a company. HR professionals are in the perfect position to assess what the most creative and engaged teams are doing and thereby building a culture around them. […]

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HOW SOCIAL ENTERPRENUERSHIP WORKS

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Social entrepreneurship has struck an extremely receptive chord and it’s a concept that is very well suited for the current business era. While this phrase can mean different things to different people, to fully comprehend this concept, we need to understand who a social entrepreneur is. The business field realized a long time ago that there is, arguably, nothing as potent as a new idea in the hands of a first rate entrepreneur. Social entrepreneurs are people who propose innovate and creative solutions to some of the most pressing social problems and these individuals are determined, persistent and extremely dedicated […]

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HOW TO STIMULATE TEAM CREATIVITY

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For many companies, developing a workplace environment that is favorable to boost creativity is a top priority. And it’s a no brainer when considering the companies that are known for their creativity often outperform their competitors in market share and revenue growth and these companies are 50% more likely to be market leaders. Several companies try stimulating a surge of creativity by implementing out-of-the-norm perks. We know Google, for instance, invites popular celebrities like Lady Gaga for lectures. But there’s one strategy that’s mostly overlooked for encouraging long-term inspiration and that is creative discomfort.  This kind of environment factors in […]

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